With over 30 years of combined experience in the restaurant industry, the creators of MainMenus recognized the need for a stronger online presence for restaurants. In November 2009, MainMenus was established with the mission of helping restaurants attract new customers. Since then, MainMenus has been dedicated to enhancing the digital footprint of dining establishments across the USA and Canada.
Starting as a simple menu directory, MainMenus has evolved into a comprehensive full-scale digital marketing platform that utilizes advanced digital strategies to drive traffic and increase customer engagement for restaurants.
Meet Our Founders
Sandro Federico
Sandro has been a key player in the restaurant industry since the early 2000s. His culinary journey started with a scholarship to attend VCC’s Culinary Arts program in Vancouver, where he earned a culinary diploma. He further honed his skills with a 6-day culinary course in Chiang Mai while working at notable Vancouver establishments. Sandro then advanced his front-of-house expertise with the Kimpton group, gaining a deep understanding of both front and back-of-house operations.
Building on his culinary foundation, Sandro expanded his career into sales, becoming an account manager at a food importing company and quickly moving into a leadership role in online sales at a directory company. There, he trained over 70 employees weekly on industry trends.
In 2012, Sandro co-founded Stigan Media with Adwin Lui, creating a top-tier digital marketing agency in Vancouver renowned for its five-star reviews.
Adwin Lui
Upon graduating, Adwin took over his family’s restaurant and successfully opened a second location. Under his leadership, the restaurant was voted Best Restaurant in Maple Ridge for eight consecutive years. During this time, Adwin identified the shortcomings of many marketing companies targeting restaurants and self-taught digital marketing skills. He began offering digital services to restaurants and eventually sold his restaurant businesses to fully dedicate himself to digital marketing. In 2009, Adwin co-founded MainMenus and later Stigan Media, catering to non-restaurant clients.
Oleg Galeev
Oleg embarked on his career by completing web development courses in 2016 but soon transitioned to the SEO (Search Engine Optimization) industry. Today, he is a highly regarded SEO specialist who has helped numerous businesses, including restaurants, enhance their online visibility and sharing tips on his blog OlegG.ca. Additionally, Oleg launched an Instagram account, “Foodie Foodie Van,” where he reviewed Vancouver restaurants. His follower base quickly expanded, prompting him to invest more in the account, now known as VancityEats, which boasts over 50k followers. In 2018, Oleg joined MainMenus, bringing his expertise and influential social media presence.
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