What is Influencer Marketing
Influencer marketing is a collaboration with business owners and social media account managers, AKA influencers. Every industry has influencers who have a huge following. Parttnering up with these accountts can help gorw awareness to your business. Local businesses who are trying to grow their social media accounts and gain exposure in their industry may find it difficult to partner up with the right influencer. Finding the
There are several factors to consider when hiring an influencer. Looking at their follower count, their engagement with with their fans, the project details and cost associated to the event.
Influencer marketing is on pace to becoming an 8 Billion industry by 2020. If you’re just getting started with influencer marketing, here are some of the steps and tips that will make your experience a great one!
Step 1: Identify Your Goals
Be sure to communicate the goal of the campaign, is it for brand recognition, product launch or an upcoming event? Also, determining who your market is, age, demographics including age, marital and or gender. Location is important as well. For restaurants, it’s important to include neighbouring cities and towns as well as the major city in your province.
Step 2: Create Your Campaign Requirements
What will be included in the collaboration? Food, drinks, merchandize? Will you be featured on their feed or in stories? Will there be a give-away contest or simply a post.
Step 3: Identify Influencers
Finding the right type of influencer can make or break your campaign. Keep in mind every influencer is different. Some are only interested in money, others are more interested in the long term growth of their account and focus mostly on great engagement. It is important for you to find an influencer who is aligned with the goal of your campaign.
Step 4: Influencer Outreach
This can be a tedious task, but it has its rewards. You can create a template that you can copy and paste into your message to make things easier. This is a better strategy compared to sending a mass email to several people or businesses. We feel it is more organic and has better results.
Get Featured In Front Of Over 54,000 Instagramers In Vancouver?
This is how your menu looks like when your customer is ordering online. We have several stock images for you to choose from for all cuisines. You can also upload your actual food pictures.
Take advantage of our Collaboration Services to get professional pictures of your own food and restaurant. Then use them for your website and future social media posts!
How Does It Work?
Contact us through Instagram, or our website and we’ll organize a time to send our foodies to dine in your restaurant.
We’ll discuss popular dishes and what to feature on our post. Offering your fans a Gift Card is always welcomed as it gets much more engagement and increases your own Instagram followers.
We’ll edit the images and schedule a time to post and watch the followers grow!
Book Your Photo Shoot
On the day of the shoot, we recommend scheduling a time when you’re not too busy. We also prefer a table with a lot of light! This will allow for excellent photos for you to reuse on your website, menus, social media handles, or flyers!
Watch Your Page Grow!
People love giveaways, so lets get them liking, commenting and sharing your beautiful pictures and have them enter to win!
Additional Agency Services
Our Graphic Design team is ready to help brand your restaurant with a new logo, or supply you with menu designs, table cards or business cards.
Restaurant websites rely on easy navigation, beautiful design, amazing photography and an easy to read menu.
Our in-house SEO specialists help optimize your website and content for local search engine optimization to rank better then your competition.
Our Instagram marketing service will increase organic growth and engagement with targeted local followers.